Client – Genui
Location – Fremont, WA
Role – Creative Direction, Design

Your future may not have been written yet, but Genui is here to make sure it’s a good one. Founded in 2009, Genui believes that accessible technology is the key to computing for humanity, an ethos reflected in their user-centric designs and innovative engineering. Previously known as General UI, the product-design pro's came to Emblem for a smart brand overhaul to match their streamlined new name. We gave Genui a complete brand package that supports their intuitive identity while helping their brand stand out – so they can get back to what they do best: the future.


More Work

Cole-Frieman & MallonBranding & Website

ArticaBranding & Design System

GallopBranding System

CoinAltsBranding & Website

Boundless Venture Co.Branding & Website

MossyBranding & Packaging

Brand IdentitiesLogos & Monograms

Kova ProductsBranding & Packaging

Bulletproof RebrandBranding & Packaging

Nomadica FilmsBranding & Website

GenuiBranding System

Seeweed StudioComing soon

The RiveterBranding & Social Media

Terri & SandyBranding System

Boost BuildsBranding & Website

Microsoft Future VisionBranding, UI, Design System

Garrand MoehlenkampBranding & Website

BradstreetBranding & Website

©2022 Emblem Inc.