Client – Genui
Location – Fremont, WA
Role – Creative Direction, Design

Your future may not have been written yet, but Genui is here to make sure it’s a good one. Founded in 2009, Genui believes that accessible technology is the key to computing for humanity, an ethos reflected in their user-centric designs and innovative engineering. Previously known as General UI, the product-design pro's came to Emblem for a smart brand overhaul to match their streamlined new name. We gave Genui a complete brand package that supports their intuitive identity while helping their brand stand out – so they can get back to what they do best: the future.


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