Bulletproof Rebrand

Client – Bulletproof
Location – Bellevue, WA
Role – Creative Direction, Design
 

The people who blended grass-fed butter with coffee before it was cool. With a full line of nutritional products and technologies, Bulletproof is here to make your mental and physical performance harder, better, faster, stronger. So when they came to us for a complete brand overhaul, we set out to create a design language that would do exactly what they help customers do – kick more ass. Featuring a reimagined logo, 86 different packaging SKUs, a versatile hexagonal vocabulary, shiny new website and so much more, we love the Bulletproof brand as much as Kanye loves Kanye. 

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Bulletproof
BP_Emblem_01
BP_Emblem_02A
BP_Emblem_03
BP_Emblem_04
BP_Emblem_05
BP_Emblem_06
BP_Emblem_07
BP_Emblem_08
BP_Emblem_10
BP_Fitness
BP_Emblem_11

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