Bulletproof Rebrand

Client – Bulletproof
Location – Bellevue, WA
Role – Creative Direction, Design
 

Bulletproof Rebrand

Client – Bulletproof
Location – Bellevue, WA
Role – Creative Direction, Design
 

The people who blended grass-fed butter with coffee before it was cool. With a full line of nutritional products and technologies, Bulletproof is here to make your mental and physical performance harder, better, faster, stronger. So when they came to us for a complete brand overhaul, we set out to create a design language that would do exactly what they help customers do – kick more ass. Featuring a reimagined logo, 86 different packaging SKUs, a versatile hexagonal vocabulary, shiny new website and so much more, we love the Bulletproof brand as much as Kanye loves Kanye. 

The people who blended grass-fed butter with coffee before it was cool. With a full line of nutritional products and technologies, Bulletproof is here to make your mental and physical performance harder, better, faster, stronger. So when they came to us for a complete brand overhaul, we set out to create a design language that would do exactly what they help customers do – kick more ass. Featuring a reimagined logo, 86 different packaging SKUs, a versatile hexagonal vocabulary, shiny new website and so much more, we love the Bulletproof brand as much as Kanye loves Kanye.