Cole-Frieman & Mallon

Client – C-F&M
Location – San Francisco, California
Role – Creative Direction, Design

Headquartered in San Francisco, Cole-Frieman & Mallon services both start-up investment managers and multi-billion-dollar firms. The Firm provides a full suite of legal services to the investment management community, including hedge funds, private equity funds, venture capital funds, and mutual fund formation. It had been over 15 years since their original brand look & feel, needless to say, it was time for an evolution. They called upon Emblem for an elegant brand system overhaul. Pulling inspiration from the coastline of the bay area with beautiful, moody images and natural earth tones, we built a flexible brand system and website that lets C-F&M grow into its next 15 years.